CSR by CCD
Corporate Social responsibility With an eye on the environment and social issues, many businesses are no longer solely focused on turning a profit. A top priority for many organizations today is corporate social responsibility, which focuses on how businesses deal with their environmental, social and economic impacts. CSR is a set of actions of a company that changes business operations to improve, maintain, or mitigate a company’s impact on society and the environment. Corporate social responsibility (CSR) programs benefit businesses two-fold: they help businesses operate in ways that benefit society and help improve public perception
Types of corporate social responsibility Corporate social responsibility can encompass a wide variety of tactics, from donating money to local charities to not producing goods in third-world sweat shops. Here are some of the ways businesses worldwide are practicing social responsibility: Environment: One primary focus of corporate social responsibility is on caring for the environment. Businesses, both large and small, have a large carbon footprint. Any steps that can be taken to reduce those are considered both good for the company and society as a whole.
Examples include everything from curbing pollution to eveloping clean energy solutions. Philanthropy: Donating to national and local charities is another way business are practicing social responsibility. Whether it involves giving money or time, businesses have a lot of resources from which charities and local community programs can benefit. Ethical Labor Practices: Treating employees fairly and ethically are other ways companies can practice corporate social responsibility. CSR isn’t about giving money to charity, or Just asking people not to print emails for the sake of Mother Earth!
First and foremost, businesses exist to make profit, and this sn’t meant to change as a goal. The reality is that no organisation operates in isolation; there is interaction with employees, customers, suppliers and stakeholders. CSR is about managing these relationships to produce an overall positive impact on society, whilst making money. Introduction: Caf?© Coffee Day is a division of India’s largest coffee conglomerate, Amalgamated Bean Coffee Trading Ltd (ABCTCL), popularly known as Caf?© Coffee Day. ISO 9002 certified company.
CCD has become India’s largest and premier retail chain of cafes with 1,534 cafes in 185 cities around the country. Caf?© Coffee Day has four afes in Vienna, Austria. With Asia’s second-largest network of coffee estates (10,500 acres) and 11,000 small growers, Coffee Day has a rich and abundant source of coffee. This coffee goes all over the world to clients across the USA, Europe and Japan, making us one of the top coffee exporters in the country. Mr. V. G Siddhartha, Chairman CCD initiated his business interests in coffee by incorporating Amalgamated Bean Coffee Trading Company Limited (ABCTCL) in the year 1994.
From Exports to commodity trading and building a brand, Coffee Day entered with ‘Fresh n Ground’ and subsequently went up the value chain thereby evolutionizing the metropolis with Cafes under the brand Caf?© Coffee Day. ABCTCL today is one of Asia’s top 500 companies and soon aims to be among the top 3 coffee retailing companies in the world. Caf?© coffee day is based in chickmaglur and has its business spanning the entire value chain of coffee consumption in India. The coffee is grown on their estates (Chikmagalur); it is roasted and packed centrally and then sent out to their caf?©s across India.
They believe that the fundamental rule for brands to ensure quality is to have strong control over the basic, most important ingredient that is offered to the onsumer (in this case, coffee). What is also key to sustaining quality is to look at processes very closely. At Caf?© Coffee Day, for instance, in terms of not Just the coffee but also the food, they have, in the last one year, centralised the process in that the food reaches their distribution centre and from there it is sent out to caf?©s.
Its different division includes: Coffee Day Fresh n Ground Coffee Day Xpress Coffee Day Take away Coffee Day Exports and Coffee Day Perfect division . It was CCD that brought in the concept of cafes in India. The first one opened in 1996 Mission: To be the best caf?© chain in the country by offering a world class coffee experience at affordable prices. We believe in a world of sustainable farming… The mission of Coffee Day is to provide authentic, affordable coffee to the customers. And, the vision is to be present in every space where coffee can be an integral ingredient.
They aim to be one of the top three players, worldwide, in the coffee retail segment. That’s a dream we live up to, and make real everyday… Values and Principles The age-old Indian value system has its imprint on Coffee Days value system too. Coffee Day promotes a healthy working environment, which encourages and fosters a climate of openness, respect and innovation, along with Integrity, Leadership, Ownership and Trust. Integrity: Coffee Day respects honesty within and outside the company. The Group practices ethical business principles in law and spirit, and strive to bring the best to the consumer.
Leadership is the essence of Coffee Days growth. Through continuous innovation, research, networking and collaboration, the Group strives to excel and stay ahead of competition. Ownership Coffee Day drives the sense of ownership for its employees, providing pportunities for learning, knowledge enhancement and continuous growth. Trust A strong foundation of trust encourages our people to deliver their best. This trust is also extended to reflect in our endearing relationship with our loyal and growing clientele. In all they do, they strive for Respect, Innovation and Excellence… he fuel that drives their growth. CSR by CCD Coffee Days footprint across economic, social and environmental initiatives is a reflection of its overall objective. There are three broad spokes of corporate responsibility for us ??” employability, education and hunger. In all these aspects, they o relevant work. This includes their commitment to the people who work with them and their families, and their resolve to maintain the flora and fauna of the region. Investments in good agricultural practices and eco-conservation ensure that the original forest cover of the region remains intact.
Interestingly, most of thei r estates and history, along with the natives of the land – the people, wildlife and the forest cover. Coffee Day is always striving to better the condition of those who work in their farms and estates. Free education, financial aid for higher studies and of course the offer to oin Coffee Day after getting enrolled in their specific training programs are some of the opportunities they offer. By obtaining IJTZ Certifications, the group works towards enhancement of the social, environmental, Occupational Health, safety, managerial and economical conditions of coffee farmers.
CSR Organization and Structure of CSR Frame Work Their CSR Organization has a Corporate CSR committee headed by the Chairman and comprising of a Core monitoring group. The core-monitoring group is responsible for resource allocation and monitoring of effective CSR implementation across all the usiness units of ABCTCL. Their CSR framework is structured to clearly identify the Key focus areas (KEA) and the corresponding performance criteria under each of the focus area. The conformance to performance criteria is achieved by rigorously pursuing CSR targets.
Through this implementation is complemented with internal monitoring complemented with appropriate Corrective and Preventive actions, where required. The Management review process ensures objective review and appropriate reporting mechanism to set a pace for continual improvement. Through this Corporate Social Responsibility (CSR) framework, they are defining their priorities towards realizing their commitment to safeguard against impacts and risks resulting out of business operations and associated activities.
This is essentially to address Concerns and interests of stakeholders and community by way of adopting practices which: ??? Meet the stakeholder expectations ??? Comply with national legislation, International standards and codes ??? Promote Sustainable development. Some of the CSR initiatives they employ are: At the estate level, they include conversion of the outer skin of the coffee cherry into anure. Rainwater harvesting for irrigation. ETP (Effluent treatment plant) controls pollution during wet processing.
All estates are IJTZ Kapeh certified for sustainable agricultural practices, which means that coffee is grown with least impact to surrounding forests and wildlife. The IJTZ Certified Code of Conduct is a recognized global “decency” standard for coffee, and and efficient farm management. Majority of coffee farms across their supply chain, wherein they have a major stake are IJTZ certified for sustainable agricultural practices with least impact to surrounding forests and wildlife. There are no mechanized dryer – all coffee is naturally sundried and they employ integrated pest management to reduce pesticide usage.
They have been focusing on energy conservation by using LED bulbs instead of CFL bulbs and also using LED for their signs. Of many Corporate social responsibilities the main endeavor has been to create exciting and lucrative employment opportunities for the less fortunate and making them as independent as possible. A known NGO, EnAble India, gives Caf?© Coffee Day the opportunity to employ hearing and speech impaired people. They mploy as many as 50 speech and hearing impaired people at various outlets as part of their regular staff as a move towards equal employment.
They are called ‘Silent Brew-masters’. Some of them have been with them for long and contribute with their immense hard work and commitment. CCD is extending its financial support to CRY in a unique gesture with the aim of educating 55 children every year Their biggest CSR initiative is the Shankarakudige Veerappa Gangaiah Hegde Education Trust, setup in 2002 as a non-profit trust with the mission of ” Education for All “. The Coffee Day Foundation is Coffee Days expression of life to give back to the society. It runs two institutions, Amber Valley Residential School and SVGH Vocational Training College.
The SVGH Vocational Training College was established in April 2005 in Chikmaglur, Karnataka by the Trust to bridge the gap between the urban and rural youth by training the economically underprivileged. They train youth who are in tough circumstances (children from broken homes, or of parents who might be offenders and are in Jails). Over 1300 students celebrate this opportunity. A dedicated and committed faculty adopts innovative teaching methods. In-house practical training, industry visits; guest lectures are all part of the system with a focus on extra-curricular activities.
The Trust has a goal of Educating and Empowering 5000 Youth in 10 years time. It has the aim of giving opportunities for the economically underprivileged ones for learning, training and ensuring them due placements. It has the vision to create an environment where students are motivated to find their purpose and realize their full potential. The college trains and supports rural youth to be independent, responsible and adaptable. It provides them an opportunity for ersonal and professional development thereby equipping them with skills to handle the rapidly changing environment.
The college has trained students many of whom have found employment at CCD outlets across the country. Courses offered include Certificate Course in Hospitality Management & Micro Finance. The Trust bears the entire expenses of the course which includes imparting education, providing food and accommodation, uniforms and transport facilities. The trained students are guaranteed employment. Current employees are involved actively in SVGH programs and help by conducting modules etc. They also award scholarships to children in need.
They have tie-ups to provide food on a daily basis through money gathered at different caf?©s. CCD has started an initiative wherein they ask you to add a rupee to your bill and in return they will add They contributed to the Disaster relief fund for 2009 flood victims of Karnataka State by rebuilding homes The group has taken these CSR Initiatives to make a significant difference both to their stakeholders and to the planet, thus making their business sense holistic with their commitment to their social responsibilities and conservation principles..